Home   »» Sitemap Search:  

Home | Real Estate


5 Reasons You Should Add Single Property Websites to Your Real Estate Marketing

By: Michael LaPeter

As a real estate agent, it's safe bet that you're both short on time and working with a stretched budget. On top of this, you need to use your limited budget to find new prospective buyer and seller clients, win listing presentations, and last but not least, market your listings.

Single property websites are one way to achieve all three goals, at a budget friendly cost of about $10-20 per listing. In this article I've boiled down the five main reasons to add a single property website to your bag of marketing tools:

1. Sellers love them. I learned this lesson firsthand after a recent listing. During my listing presentation, I gave my clients about 50 pieces of paper along with about two dozen reasons why they should work with me, one of which was that I would create a single property website for their listings. After I won the listing, I assumed they just skimmed everything and didn't think the single property website was even that important to them. At the time, I was working with a new single property website provider (who charged about $700 for photos and the site, by the way), and she didn't get the site live for several days after my listing started. Guess what the sellers asked me several times right after their listing started? That's right, it was "where is our single property website?". It was the first thing they looked for, and obviously was an important factor in their decision to work with me and a major reason I won the listing.

2. Potential buyers love them. Ask any candid real estate agent about the purpose of an open house, and they'll tell you its to generate more buyer and seller clients for themselves. Top agents know that a professionally run open house (multiple signs, spotlessly clean, nice brochures/ table display, even refreshments) leaves a good impression on buyers and neighbors/ sellers that visit. Top agents also know that most people pick the agent who left the best impression on them. The exact same logic applies online: Top agents go the extra mile and leave great impressions on all buyers who visit their online listings. If you were a buyer looking online, would you consider working with an agent with average online marketing or one who stands out with professional marketing?

3. Potential Sellers love them. Just like with open houses, buyers aren't the only ones viewing your listings. Curious neighbors (curious because they're considering selling!) look at for sale properties in their neighborhood online too. These potential sellers are viewing your marketing with an even more critical eye, because it's what they can expect if they pick you. Again, if you were selling, how would you differentiate who the best agent is? It's all about standing out from the crowd.

4. They're ridiculously inexpensive. Single property websites range from $10-$50 flat cost per listing. Unlike online or offline ads, there's no monthly costs and they last for a whole year. Even better, some companieslet you set up a preview version that you can bring in to your listing presentation for free; you only pay if you win the listing! Or you can create a blog and set up your own property site from a blog company such as wordpress. When you think of the return from one extra sale, the return on investment is dramatic.

5. They're ridiculously easy. Most real estate agents groan at the thought of entering a new listing into their local MLS. There's sometimes hundreds of fields, things have to be entered in a very specific way, and the MLS can be downright cranky sometimes and erase it all because you missed a field! The newest generation of single property sites are designed with the customer in mind, and can usually be done in less than five minutes.

Article Source: http://www.kravities.com

Michael is an active real estate broker and writes frequently on real estate marketing. Michael is also the founder of My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property websites easily. He also writes on the Real Estate Marketing Blog there.

Tags: single property websites, single property website, virtual tour, virtual tours, free property sites

Top Tags on Real Estate : mortgage, Real Estate Investing Courses, real estate investing, land, foreclosure, Seven Hills, real estate agents, Orlando MLS, colorado, farm, buy, house, houses, Georgia, indianapolis in homes, buying real estate, housing bubble, short sale, home inspector nj, Home Buying, sell house fast, homes for sale, indianapolis homes for sale, home inspection nj, Orlando Homes, Orlando Homes for Sale, foreclosures, indianapolis in real estate, condos, must sell house

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Real Estate Articles Via RSS!

Related Community Stories
  • Finance And Business | Real Estate Investment and Marketing ...
    You should add at least one or two ideas to your file every day and continually develop the file with new ideas. The more ideas you find the stronger your swipe file will serve you as an effective copywriting tool. After all, you do not have to be a .... Any individual that has owned a home or property at some point in time has done some investment in real estate. This however is usually for their own residence and is by way of building up equity in their home. ...
  • Real estate agents-how long should it take for them to get back to ...
    Two days is a long time, you should call her office ask to speak to a manager, and ask if this generally takes this long, or if anybody cares to sell that property, but you should go else where, because if this is now, ... If you're serious about investing in real estate, you'd be out there knocking on doors, going to open houses, reading the classifieds and talking to people listing FSBO. You can't expect the world to beat a path to your door just because you made 2 ...
  • The Importance of Web Design, SEO and SEM | articlewrap
    Also consider using keywords in your TITLE tag. For example, let's say you're selling real estate. You might want to make the title of your main page ?Seattle Real Estate, Real Estate Agency in Seattle, Listing Homes, Property and ... Search engines have algorithms (methods) for determining what your web pages are really about. These algorithms are closely-guarded secrets, for obvious reasons. However, they all focus on one thing these days: the REAL content in your web ...
  • CDL's Kwek recommends 50% of your wealth should go to him ...
    Why? 80-odd per cent own real estate. Many own condominium units. Property never goes down to zero value in most cases, unlike stocks and shares. Property prices go in cycles. But if you study the charts, after every five to seven years, ... If you put money in a bank, you get about 0.25 per cent per annum. So, why put all your money in a bank? You should diversify your portfolio and put some in real estate. Your money in the bank, say, one year at 0.25 per cent. ...
  • Reverse Mortgage Calculator: what you deserve | raestate
    In an age of skepticism, which makes everyone more room for older loans have anything to add, they pay social security for medical conditions that arise and use the money to make improvements to their property with one to many other ... even a home loan calculator is the first step you should take if you want to get the best type of loan. Many real estate buyers do not recognize, is an important first step ? and they make the mistake, move forward and look for a home, ...
  • Investing Virtual Real Estate Game Website For Sale ...
    You should read my site offering, even if for no other reason, then to educate yourself on what a website should look like when considering buying one in the future. This site truly sets the bar up a notch in technology development.. and best of it .... It will also help you manage your marketing, campaign tracking, and site conversion. If you need to edit a users account, change property details, prices, credit values, or game play -- the control panel will do it all. ...
  • Logan Utah FSBO, Selling A Home By Owner, How To Sell FSBO | Real ...
    I would recommend putting your home on the market, and see what type of activity you receive. If you're not getting any activity on your property after a few weeks, you're likely over priced and need to reduce it. You can also ask a real ... You can check out sites such as KSL.com, CacheValleyDaily.com, and Craigslist.org. These websites get a descent amount of traffic here in Utah, and should help you get your home some fresh eyeballs. There are also some real estate ...
  • 5 Reasons You Should Add Single Property Websites to Your Real ...
    As a real estate agent, it's safe bet that you're both short on time and working with a stretched budget. Here are five reasons why you can't afford not to use single property websites as part of your marketing plan.[...]
  • Reading Your RSS Feeds Is Not a Job
    I was having a conversation with a real estate friend the other day, and he asked me where I found the time to read all the various blog articles that I read at any given time. I. ... That was obsessive - and real burn out material ( fortunately I was in my 20s). The trouble is, you looked a fool if a national newspaper client called up with a story on your "patch" that you should have know about. My view is that the art of "reading" is to decide the information you really ...
  • Coachella Valley Business Attorney's Top Ten Sarah Palin Reasons ...
    A Coachella Valley business attorney can tell you where to save costs and how to do it without risking liability. Limit your promises to employees and to customers. Buy insurance. Protect your intellectual property at the outset. ... Don't refinance if you think you may need to walk away from a home. Don't buy more than you can afford. Check out the neighborhood carefully. Get a home inspection and a home warranty. Have a Coachella Valley real estate lawyer look over the ...
  • pastebin - Stuff - post number 1911537
    If you don't give your last name or phone number, they'll feel extra compelled to give you a reason to come back. Dealerships would rather have you be their customer than someone else's, no matter how little they make on the deal. .... -I work for a real estate agency. The less expensive your house is, the less attention your realtor will give you, especially if they have other clients that will bring them more money. Also? You totally don't need a realtor. ...
  • Welcome to one of the best Information Resources on the Internet ...
    Yet, Mexico considers their antiques to be property of the government. This means that if you uncover any artifacts and try to bring them back to the United States, you will be prosecuted for theft and maybe even face additional charges. ... Glazed ceramics look beautiful and may be a wonderful addition to your home décor. However, many of the ceramics made and found in Mexico are made with lead. It is for this reason that you should avoid purchasing glazed ceramics from ...
  • Investing in Apartment Buildings: Create a Reliable Stream of ...
    If you want to get started in developing an independent income stream Investing In Apartment Buildings should find a place on your bookshelf.? --Jordan C. Paul, CEO Aquila Property Company, Inc. ?I bought my first rental property around 1990. Since that time I've bought, .... Real Estate, and apartment buildings in particular, offer an excellent means for people to go beyond their 9-to-5 grind and to establish some financial security and perhaps even prosperity. ...
  • Foreclosed Properties Available For Purchase | Understanding Real ...
    A single must constantly seek advice from a actual estate agent experienced in foreclosures when thinking about about foreclosed houses available for purchase. This really is frequently essential due to the fact a few of the sellers ...
  • Estate: Your WordPress Real Estate Solution | WooThemes
    By now you should now that we love Google Maps and no real estate theme can claim to be a proper real estate theme if it didn't include some form of map integration. The beauty of Google Maps just makes this easy? Google Maps & Virtual Tours ... You'll also see that there are a bunch of template pages (such as single property listing, archives / category listings, & search pages) that has two alternative layouts available to you. This is just further building on our aim ...
  • Are HOA Foreclosures A Necessary Tool Or An Extortion Racket?
    I think foreclosure is too harsh an option, especially when the homes are then sold for little more than the interest that the HOA has in the property. That should not be allowed to happen. Both neighborhoods I've lived in that have HOAs will not actually foreclose on the property, .... In the final analysis, you, your wife and children have lost 20-years of work - - but, lest we forget the real fact, no wealth has been lost ? only the imagined, the ?Signature Money. ...
  • Guest Commentary ? Walking the Peaceful Path of Ludwig von Mises ...
    Ronald is an internationally known financial & marketing consultant & author of 3 books and over a hundred articles, a leading speaker at financial conferences in the US and abroad and editor of several internet based news sites. .... 5. Consider A Safe-Haven Retreat & Vacation Property Outside the U.S. ? Choose a location you've visited before and where you would like to live full or part-time. But even if it's only for investment purposes, don't buy real estate in a ...
  • Landscaped Tropical Garden With Direct Access | Costa Rica Videos
    Oceanlab ?Clear Blue Water? Mike Shiver Garden State Remix (Anjunabeats). how is this apply to real estate?One good benefit of this practice is that you do not f. Check out this article about lawn care- Check out the DIY lawn sprinkler system that ... Check out this article about lawn care- Check out the DIY lawn sprinkler system that works with your garden hose. all the reasons why you should have a garden fountain. Conserving water is important for all of us everywhere, ...
  • Sharif El-Gamal, owner of the property slated for Ground Zero mega ...
    There is no other available real estate in Manhattan to meet this need? The mosque organizers veer back and forth from claiming that they just happened upon this property and their initiative has nothing to do with 9/11, and is several ..... "There are churches everywhere. We should be able to have just as many places to worship as all the other religions have." "We have the right to do what ever our religion says". "and there isn't a single thing you can do about it." ...
  • The Perils of Buying Under-Construction Property in Brazil
    As for your other "observations", you are right. For the reasons you mentioned, sometimes I feel like following Forrest´s example and buying a boat to live in to avoid being hassled. smilies/angry.gif. report abuse; +1; vote down; vote up. Joao "It should be corrected to read "with the continuing habit of suckers ( whether be Brasilian or foreigners) buying pre-construction real estate* written by ch.c, July 28, 2010. Of course you are right. But the article did not say ...
  • Selling Tips for Maximizing Your Real Estate Investment Returns ...
    5)Frugality A lot of times you don't have to spend a lot to get a house cleaned up to make it appealing to buyers. Things can add up fast and most new investors go way over budget because they over do it and don't keep good track of ... Always look for creative ways you can provide value so your property stands out from other real estate properties on the market. In addition to the tips above, you can really limit your risk when applying the quick cash strategies like ...
  • 5 Reasons why you should rent your office space « Severna Park ...
    5 Reasons why you should rent your office space. One of the most important decisions many businesses will usually face as they grow , is whether to purchase or rent their business premises and offices . Although buying your own office space ... You will also not have the responsibilities of all the other expenses involved with owning a property. Property maintenance can add significant overheads for property owners, but if you are renting the office space this will be the ...
  • The Most Damaging Propaganda Campaign in History. And its Aimed at ...
    The more prosperous, it should stand to reason, the less dependent on credit, but that's not how it came across in credit card advertising. So, if that's what the people wanted, that's what they'd get: higher credit lines. The banks very cleverly saw that ... The banks also will increase your interest rate, saying that such behavior places you in a higher risk category. And some customers report interest rates being increased five-fold after making just one late payment. ...
  • Should you Sell your Property ?as Is?? | Colville Real Estate Agents
    5, 6, 7, 8 · 9, 10, 11 .... So then why should an agent be unfairly taxed by a broker when they want to simply sell their own home with their own marketing etc. without any assistance, signage or any help of a broker. ... California DRE requires that you disclose your status as a real estate licensee, and if you are a REALTOR® member- the Code of Ethics requires a "true picture" so if the property is listed (don't know how you would put in MLS without it being listed) it ...
  • Property Investing Advice Real Estate Seminars by Mark Rolton ...
    Property Options Guru Mark Rolton continues to light up the stage across Australia in his very successful informative property investing seminars, any person that is considering investing in real estate should attent one on Mark's Property .... If this is not reason itself to book in to Mark Rolton Workshops then you are not serious about Property Investing. InfoLink IT are now in the throws of rolling out some new sites for Mark these sites will be all about his Real ...


Additional Articles From - Home | Real Estate
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
New Stuff
About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service
Article Directory   SiteMap